Master the fundamental building blocks of book design.

Good book design is so subtle that it often goes unnoticed. It enhances the reader experience, making reading the book, placing it on a coffee table, or just staring at the cover a sublime experience that we are rarely aware of.

We just enjoy reading the book so much, and we can't tell why.

On the other hand, bad design makes it so that readers instantly become aware that there's something off about the way the book is presented.

That's why we created this course. To provide you with the tools you need to understand book design language.

What you'll learn

The Basics of Designing a Book is built on a few core principles:

Design language

You'll learn how to identify your target audience, write a compelling author bio and book description, and how to figure out the exact design elements that attract your ideal reader like a magnet.

Book cover design

I show you the core elements of a good book cover, what works, what doesn't, and why.

How to work with a designer

The DIY approach isn't feasible. And that's why you need to hire a designer. However, this means that you need to take care of a few aspects. 

Book layout

We'll dissect book layout, formatting, interior design, eBook vs paperback design.

...and many more rules, tools, and strategies that make the difference between a good book design and an awful bad book design.

With step-by-step lessons and clear action items, this course is designed to help you make steady, ongoing progress.

I want you to be able to understand design language in such a way that you can easily identify what makes a great book cover, what it means to properly format an eBook or paperback, and how to make the most of the space that is made available to you on the back cover of your book.  That's the goal, and I'm here to help you make it happen.

Course curriculum

  1. 1
    • Welcome!

    • Join the Community

    • Introduction

    • The DIY Paradox

    • 1. Understand Your Target Audience

    • 2. Review Your Title, Subtitle, and Tagline

    • 3. Craft a Compelling Book Description

    • 4. Write Your Author Bio

    • 5. The Book Cover

    • 5.1 Hiring a Designer

    • 5.2 Working with a Book Designer

    • 5.3 The Good Book Cover Checklist

    • 6. The Book Layout

    • 6.1 Interior Design

    • 6.1.1 Interior Design Elements

    • 6.1.2 How to Create Your Print Layout

    • 6.1.3 EBook Interior Design

    • Prepare Yourself for Compromise

    • What Happens Next?

Understand the language (and logic) behind great book design, so you can better work towards sharing your vision with your target audience.

Ask questions and get support

This is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

That's why we've built a private community that — a place where you can ask questions when you're stuck and share ideas to get honest feedback from other creative entrepreneurs like you.

We also host live events and Q&As.

Frequently asked questions

  • How do I enroll in this course?

    You can easily enroll right from this page, or if you'd like more payment options, you can enroll from our online store.

  • How long will I have access to the course?

    You have lifetime access to the course, and all future updates.

  • Will this course receive updates in the future?

    Yes! This course (and all the other courses as well) are updated on a regular basis with new modules, lessons, downloadable content.

  • What do I do if I need help?

    If you have a question related to this course, you can email us at