Do you have a blog but feel stuck? Are you struggling to attract readers?

Creating and launching a blog is an achievement to be proud of.

But if you’ve been blogging for more than a few months, and you are still struggling to attract an audience, you're still not sure who your target audience is, or even what your blog is about, then you need to reconsider your approach.

Do any of these struggles sound familiar to you?

  • Do you feel overwhelmed by the sheer number of blogs out there?
  • Are you struggling to stand out from the crowd?
  • Do you sometimes wish it weren't so hard to attract readers?
  • Do you ever wonder if you’re ever going to build an actual community around your blog to make it worth the effort?

To be honest, I’ve been there! Over the last ten years, I’ve launched a dozen or so blogs, and I know what it’s like to feel like you're there, overcrowding the bottom of the food chain, ready to throw in the towel as soon as your latest article gets 0 views and likes!

You need more than a blog. You need a brand.

Why do bloggers burn out? Why do they fail to attract an audience? Why do they struggle to figure out a niche that inspires them to punch the keys every single day? Honestly, it’s because they didn’t take the time to decide on what their blog stands for, what their mission as content creators is.

 That’s no fun, which is why it’s no surprise that many bloggers struggle to consistently produce quality content or build momentum.

 You need a proven framework to help you understand your blog, your audience, and your niche. You need to be able to tell a compelling story as to why your blog exists, and you need to build a magnetic brand that will attract first-time visitors.

What to expect from this course

Branding Your Blog: The Good, the Bad, and the Wow! will guide you through a detailed plan of action based on 3 key modules:

1. Branding

2. The Ideal Reader

3. Niche

By the end of this comprehensive, 26 lesson course, you’ll have:

A branding guideline that will ensure your readers know who you are, what you stand for, and what value you have to offer.

Unique insights about your readers that will help you write content that will attract them.

An angle on niche that will help you stand out from the crowd.

Course curriculum

  1. 1
    • Welcome!

    • Join the Community

  2. 2
    • Introduction

    • The Power of Storytelling

    • Your Blog's Personality Archetype

    • The Simple Path to a Great Logo and Tagline for Your Blog

    • Mission and Vision

    • Blog Name

    • The Domain Name

    • The About Page

    • Style, Tone, and Voice

    • Colors, Fonts, and Graphics

    • The Brand Style Guide

  3. 3
    • Introduction

    • The Importance of a Clearly Defined Niche

    • How to Use Ikigai to Figure Out the Perfect Niche

    • Shoshin: Teach While You Learn

    • The Road Towards the Perfect Niche Is Always Under Construction

    • Download: 101 Questions to Help You Figure Out Your Blog's Niche

  4. 4
    • Introduction

    • Figure Out Your Ideal Reader

    • Enthusiast vs. Passionate

    • Find Your Ideal Reader

    • Blend and Refine

    • Use Social Media to Refine Your Definition of an Ideal Reader

    • Connect the Dots

    • The Ideal Reader Canvas

Ask questions and get support

This is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

That's why we've built a private community that — a place where you can ask questions when you're stuck and share ideas to get honest feedback from other creative entrepreneurs like you.

We also host live events and Q&As.